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Chiffre d'affaires potentiel

Bonjours je voudrais de l'aide pour un exo svp voici l'énoncé
 
Un fabricant de piscine veut développer son marché dans l'Est de la France. Il a choisit de cibler les villes à potentiels élevées et estime à 3% le taux de pénétration des piscines extérieur sur le marché du potentiel théorique. L'ètude de marché à fourni les infos suivante :
Appartement 530 000
Maison individuelle avec terrain 310 000 (dont 80% en propriété.)
Maison semi individelle avec terrain 540 000 (dont 60 % propriétaire)
Maison de ville sans terrain 620 000 (dont 70 % locataire)
Q1 évaluer le marché potentiel théorique et réel
Q2 calculer l'objectif de vente en volume correspondant à une part de marché de 5% du marché potentiel.
 
Merci d'avance.
 
 
 

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